The Future of Branding: Trends and Brand Management Strategies for 2023
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November 1, 2022
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Branding, social media
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With inflation rates soaring around the world and predictions of a recession looming, the billion-dollar question is, how do brand managers adapt to these challenges? How do you adapt your brand management strategies to thrive in the face of economic uncertainty? The key is to understand how the consumer is changing, what are the current …
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The Foolproof Guide to Choosing a Brand Management Tool in 2023
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October 25, 2022
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Branding
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Nowadays, people buy the brand, not the product. Caring for your brand makes all the difference in a market oversaturated with similar products. Yes, creating a brand and keeping up with all management demands is hard work. But world-class companies don’t go at it alone. To deliver exceptional brand experiences, they rely on qualified professionals …
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