By now, you’re probably familiar with AI technology or at least heard the term ‘artificial intelligence’ in a conversation. As of 2023, AI tools are the hottest topic, and if you’re a real estate agent, you need to learn more about them.
Machine learning is the new norm, regardless of industry. So, you can either hop on the train or let potential clients pass you by. While there are some other important real estate trends to keep an eye on, artificial intelligence should get on your list ASAP.
Hence, let’s go through eighteen ways you can leverage AI in your real estate business today. Stick with us for free ChatGPT prompts and expert advice from the real estate industry.
Why Is AI Important For the Real Estate Industry?
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The rise of artificial intelligence brought forth many opportunities for real estate professionals like yourself. AI can help you sell properties and grow your businesses like never before.
From automation to analyzing data points, creating AI-generated content, and improving your property listings, machine learning covers it all.
What makes AI technology important in the real estate market is its ability to automate, improve, reinterpret, and add value. While artificial intelligence can’t surpass human intelligence, it certainly complements it.
What Are The Benefits of Using AI for Real Estate?
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Using artificial intelligence in real estate comes with huge benefits and opportunities for real estate agents. It’s incredible how much value AI tools can already provide if you know how to use them.
Here are some of the benefits of using AI in real estate:
- It can analyze future market trends and competitors and summarize important data
- It can generate property recommendations tailored to users and enhance your marketing efforts
- You can Implement AI-powered Chatbots and Extensive Customer Support
- You can use AI to enhance your Marketing content
- Use machine learning to Gain valuable Insights From Customer Feedback and Online Reviews
And the list goes on…
There’s no point in discussing whether AI contributes to real estate development but to what extent it does.
If you’re ready to embrace this transformation and learn how to harness machine learning in your real estate business, keep on reading!
How Can Real Estate Agents Use AI to Grow Their Business
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There are already many real estate companies that utilize AI in their daily operations. If you’re new to this type of smart tech, don’t worry. You might not know machine learning algorithms, but you know the real estate industry.
Ultimately, that’s all that matters. After all, AI and automation are used together in almost every sentence for a reason. And if other real estate professionals learned how to use it, you can do it too.
Here are some of the ways you can use AI for real estate growth:
1. Listing Properties or Improving Descriptions
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Use AI tools like ChatGPT to enhance your property listings with better descriptions, more details, and improved clarity.
You can start with your basic ideas and ask the tools to rephrase, improve, and add to your text.
You can ask it to create your listings from scratch as well.
Here are two listing description prompts you can copy/paste & use today to promote your properties:
Here are two listing description prompts you can copy/paste & use today to promote your properties:Write 3 real estate listing descriptions for a property located in [location].
This is a [type of property] that has [number] bedrooms, [number] bathroom(s), and is [number] sqft.
Highlight this property’s unique features: [feature 1], [feature 2], [feature 3].
Make this listing description attention-grabbing and exciting enough for potential buyers to want to learn more and contact me. Include some property or neighborhood details and perks that [target audience] would love about it.
You can also reuse existing content. For example, you can look up a property on Zillow and copy/paste the URL into this prompt.
2. Boost Your Real Estate Bio or ‘About’ Brokerage Section
Home buyers and potential sellers altogether want to work with reliable real estate agents. If you’re a trustworthy professional, you must present yourself in a way that captivates your target audience and drives them to call the number on the screen.
While words may not be your strong point, the right AI tool can help you fix your profile, get more listings, and convert them into clients.
Use this prompt to create a short realtor bio:
Use this AI prompt to generate an “About” section:
Use this prompt to introduce your brokerage:
Write an engaging and informative “About Us” section for my brokerage.
Use a friendly and inviting tone to describe the history of the company, its mission and values, and the services it provides.
Highlight the unique benefits of working with [Brokerage Name] and what sets it apart from others in [Location].
Be sure to include the number of agents, the year the brokerage was founded, and any notable achievements.
Make this section compelling enough for potential buyers and sellers to want to learn more and contact your business for their real estate needs.
3. Social Media Posts and Captions
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We encourage you to use Ai’s ability and natural language processing to drive customer engagement. Ask your favorite app to write your social media posts, and why not? Even generate a stunning visual.
Showcasing a Listing
Showcase your residential real estate listing with AI-powered platforms that can create virtually staged tours. Use virtual staging tools to present properties most engagingly and increase conversions.
Here’s the AI prompt you can use to promote your listing on social media:
Act like a realtor; create a social media post that promotes this stunning new property for sale in [Location].
My ideal buyer profile is [target audience].
This is a [type of property] that has [number] bedrooms, [number] bathroom(s), and is [number] sqft.
Highlight this property’s unique features: [feature 1], [feature 2], [feature 3].
Include emojis, relevant hashtags, and my contact information.
Make this post engaging and interesting enough for potential buyers to want to learn more and contact me about a showing.
Showcasing the Neighborhood
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Use generative AI tools to create 360-degree virtual tours of your local farming area.
Even better, you can employ AI in real estate to suggest events, things to do, and nearby facilities to your potential leads.
Here’s a social media prompt to promote your local area to your prospects:
Act like a realtor; create a social media post highlighting the benefits of living in [Location] for a post promoting the local area.
The content should be interesting enough to encourage prospective buyers to inquire about my realtor business’s available listings.
Include emojis, relevant hashtags, and my contact information.
Educational Carousel Post
Use AI to generate educational content for your niche, and then use a ready-to-go template to design the carousel post. Drop your text in the customizable real estate template, then share it with your audience.
You can become a thought leader in your industry by delivering valuable information to potential buyers, investors, or real estate agents.
Here are ten prompts you can use today to educate your audience:
Here’s an educational but incentivized prompt:
Create a social media post with [number] tips for homeowners considering selling their property.
Highlight the benefits of working with a realtor to make the process easier and more efficient.
Include emojis, relevant hashtags, and your contact information.
Make this post engaging and informative enough for potential sellers to want to learn more and contact you for a consultation.
4. Improving Online Searches
AI with internet access is the newest addition to this technology. Use AI with internet access (through specialized platforms or free ChatGPT extensions) to improve your searches.
These can be useful when looking for construction sites, comparable properties, property prices, other real estate companies, and any relevant query.
5. Valuation Home Research
AI can assist in real estate valuation by analyzing market data, property trends, and historical performance.
You can use specialized prompts that train your AI model to provide accurate property valuations, support investment decisions, or even create your own automated valuation models.
Here’s our prompt suggestion:
6. Video and Call Scripts
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The right prompts can help you create scripts that catch the attention of home buyers or sellers. Use AI to develop scripts and even generate the content (using an AI avatar) for your video strategy.
Additionally, you can use AI for real estate to deliver personalized content for your website visitors based on their activity.
For example, if your CRM system spots a second or third-time visitor, you can drive their decision with a personalized video pop-up. Moreover, you can deliver a special video to their email (if they’re subscribed).
Use this AI prompt to create a script for your next video tour:
Create a script for a 30-60 second video tour of your listings or properties to post on Instagram, Facebook, or TikTok.
Introduce the property, mention key features, and highlight unique aspects that appeal to potential buyers.
Engage your audience with a friendly and inviting tone.
Start with an attention-grabbing hook tailored to the specific property and target audience.
End with a clear call-to-action, encouraging viewers to contact you for more information or to schedule a tour.
7. Improved Email Strategy
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AI can help automate and optimize email campaigns by analyzing user behavior and preferences. It can generate personalized email content and increase the chances of engagement, conversation, and lead generation.
Use this prompt to introduce yourself to potential sellers:
Use a friendly and engaging tone to introduce yourself, your experience and the services you offer.Highlight the benefits of working with you as their realtor in selling their property.
You can also include information about the current market situation and the potential benefits of selling their property.
Be sure to address any questions or concerns they may have and include your contact information for further assistance.
Use this prompt to introduce yourself to potential buyers:
Use a friendly and engaging tone to introduce yourself, your experience, and the services you offer.Highlight the benefits of working with you as their realtor in finding their dream home.
You can also include information about the current market situation and the potential benefits of buying a property.
Be sure to address any questions or concerns they may have and include your contact information for further assistance.
8. Thank You Notes
AI can assist in generating personalized thank-you notes by analyzing the transaction process. An AI tool can send out notes after an online conversion or any action you set.
Moreover, you can use AI for real estate nurturing to come up with different prompts for thanking the user based on their action (online purchase, scheduling a call, etc.).
Here’s our prompt to thank sellers:
Here’s our prompt to thank buyers:
9. Website Copy
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AI can analyze data and help you make informed decisions about your website content.
Use your research to come up with customer search criteria, preferences, and behavior. Then get AI to help you generate targeted and optimized website copy.
Here’s our prompt suggestion:
Write a website copy for my real estate website that targets potential buyers.
The copy should be designed to attract buyers to my website and encourage them to explore my listings.
Consider highlighting the unique features of the properties I am selling and the benefits of working with me as their realtor.
You should also include information on the local area, such as schools, parks, and shopping centers.
Make sure the copy is engaging, informative, and easy to read.
10. Blog Topic Ideas
Real estate agents struggle with content ideas, as their priority is to sell properties. If you’re in that situation, you can use a specialized prompt and let AI analyze your data input.
It can develop content ideas for buyers, sellers, other real estate agents, and more.
Watch your organic traffic skyrocket and reap the best outcomes when using AI in real estate.
Here’s our prompt suggestion:
11. Customer Support Messages
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AI-powered chatbots and virtual assistants can analyze customer questions and provide accurate responses, improving customer experience. This will help you save time and improve support on your website.
Here’s our ChatGPT prompt suggestion:
12. Market Reports
AI can analyze large data, such as property sales, demographics, and economic indicators. Copy and paste the data into your AI tool to generate accurate market reports.
A powerful tool for AI in real estate is ChatGPT Plus. It can summarize, interpret, and help you understand all sorts of reports.
Thus, the next time the National Association for Realtors (NAR) posts an important market update or new zoning regulations.
13. Prospective Letters
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AI can assist in generating personalized prospective letters by analyzing customer preferences, search criteria, and property availability. This increases the chances of attracting potential buyers and facilitating transactions.
Here’s our prompt suggestion for buyers:
Here’s our prompt suggestion for sellers:
14. Email Signatures
AI can help you come up with creative email signatures for all types of situations. For example, if you want your subscribers to take action and go to your web page, you can ask your AI tool to create a suitable copy for this objective.
Do the same when asking your subscribers to follow you on social media, call you at a specific number, or do anything at all.
Paste those creative copies into Xara’s email signature banners and instantly export your ready-to-use design!
Here’s our prompt suggestion:
These signatures should include my name, title, contact information, and a call to action.
They should be attention-grabbing and unique while still remaining professional.
15. Taglines for Your Real Estate Business
AI can be a valuable tool in generating taglines for your real estate business. By leveraging AI-powered tools, you can create taglines that accurately reflect your brand, resonate with your target audience, and, ultimately, help you stand out in a crowded market.
Here is a tagline prompt you can use for your business:
16. Headlines for Business Cards
AI can generate compelling and attention-grabbing headlines for business cards, leaving a lasting impression on potential clients. Use them to improve your social media posts, properties, MLS listings, and more.
Here’s our prompt suggestion:
These headlines should be attention-grabbing and unique, while still accurately representing my services as a realtor.
Consider using puns, alliteration, or catchy phrases to make the headlines memorable.
17. Interior Design Ideas
Yes, AI can virtually design your residential real estate properties using little to no input from you. Tools like Spacely.ai work wonders for virtually staged designs, which is excellent for the less creative minds, or if you want to save time and cash (and who doesn’t?).
Use this AI technology to get more quality leads and close deals by promoting how their new space might look. Showcase how magical their place could look using just the square footage and a bit of playing around with machine learning systems.
18. Social Proof Content
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AI empowers the real estate industry to build genuine social proof through testimonials and reviews. AI can analyze and curate authentic customer feedback, highlighting positive experiences.
By analyzing multiple reviews, you can use AI to create sections like “Customers Love Us For.” This technology can extract recurring themes and sentiments from reviews with its algorithms. Then, you can showcase the specific features customers most appreciate when working with you.
This enables real estate businesses to establish credibility, attract potential buyers, and increase conversions.
Here’s our Social Proof AI Prompt suggestion:
Include emojis and relevant hashtags.